When you have a website online for your business, you are trying to make money from it. For this to happen, you need visitors to find it, stay long enough to get hooked, and then follow through with your call to action to get converted into actual sales, leads, subscribers, or what have you. Most of these steps happen on your website itself, and your conversion process and rate is important to set up. However, a website creation is often a one-time thing. Getting traffic to it is not, and has to be an ongoing effort.
You probably know all too well that most ways of generating Internet traffic to your website are through various forms of search engine optimization. It’s true that such efforts are cost-efficient and powerful, but it’s also true that they take the time to add up into something significant. It’s very powerful to have another tool in your box, and pay per click advertising could just be what you need to do things differently. Check out PPC professionals office for pay per click information.
Pay per click advertising is getting ads set up and then paying the host anytime someone clicks on an ad and comes to your site. Think about the last time you used Google, without an ad blocker taking anything off the page. Did you notice a bunch of ads at the top of the page which was obviously sponsored links but highly relevant to the keywords or search phrase you just put in? Those are pay per click ads, and you can use them for your website.
The advantages over SEO are rather evident. You get traffic generated far faster than SEO will do for you, and you also have a lot more control, power, and influence over the process.
Pay per click management is what lets you make the most of the process. With pay per click advertising, you can decide how many new visitors you want to your site and then set up that many ads. If you know you have a month coming up that is typically slow, and you want a thousand extra visitors, you can roll out pay per click ads and banners on various sites, and then enjoy the traffic started coming in almost immediately.
You can set it up so that the ads stop displaying once you get your thousandth visitor since it’s mission accomplished. However, if you find that the ads are quite cost-effective in generating revenue through your site, you might choose to take a chunk of your fresh profits and run for another thousand or more new visitors.
The right pay per click management also lets you choose the specific keywords and phrases you have ads put up for. As you track which ads have the best click-through rates, you’re going to discover which ones generate the most traffic. You can either fine-tune your current campaign or better plan out future ones based on this data. You can also look at which particular ads and banners do best for the same keyword.
SEO will still likely give you the most bang for your buck for long-term success, but pay per click advertising that is managed well is useful for complementary reasons. It can jump start things when you’re just getting going, and SEO hasn’t kicked in yet. It’s also a great way to try out new shoulder keywords and phrases you might expand into as well as do A/B testing on new versions of parts of your website. They’re also highly useful in mobile media marketing, given their prevalence on search pages.